How to Think Like a Multimillionaire

"Opportunities to find deeper powers within ourselves come when
life seems most challenging."
Joseph Campbell

By Michael Masterson

Most people, when confronted with an obstacle, suffer some degree of shock and dismay. Even if they don't consciously acknowledge the problem, their bodies respond in ways that make them less capable of bouncing back.

You may find it interesting to know, for example, that scientists have found that testosterone - the hormone that drives us to work hard and win - actually drops measurably in people who run into unanticipated problems. This clues the body to move into a defensive mode. We feel the impulse to slow down or shut down or run away.

Sophisticated scans have shown similar responses in the brain. Our pleasure centers become less active, as do the parts of the brain that promote the will to act and take risks.

Our bodies are designed to be enthusiastic and energized when things are going well. But when things turn against us, they are programmed to retreat.

These are deeply ingrained instincts. Evolutionists tell us that we developed them in order to survive life-threatening situations such as famine, extreme cold, and attacks by predators.

And though these retrenching responses are necessary for survival when the threats are mortal, they can work against us when the challenges are less serious. That is why we so often feel momentarily defeated by soluble problems - the sort of problems we run into when we attempt to enhance our lives and build our careers.

Change Is Possible

The good news is that there is plenty we can do to defeat our negative thoughts, feelings, and responses. We can train ourselves, in other words, to overcome just about anything if we learn certain skills - skills that tell the body and mind, "This is something I can handle. In fact, I look forward to the challenge."

The people I call Natural Born Multimillionaires (NBMMs) face the same challenges as average people. In fact, because they tend to be so ambitious, they encounter more of them.

Some of these obstacles are technical. Some are financial. Some have to do with physical or emotional handicaps. And many come in the form of people who are jealous and/or resentful of anyone who wants to improve himself.

Think about a recent problem you've encountered - an unexpected situation that blocked you from doing something you wanted to do. How did you feel when you realized you couldn't have your way? What thoughts ran through your head? How did you respond? What did you say? What did you do?

That is what I want to talk about in this essay. I'd like to tell you some of what I've learned about how to overcome obstacles, defy disappointments, and maintain a feeling of personal power regardless of what happens.

Stop Worrying, Start Living!

One of the best-selling books of all time is Dale Carnegie's How to Stop Worrying and Start Living. In it, Carnegie makes the very good point that successful people are able to differentiate obstacles that are insurmountable and/or inevitable from those that are temporary or transient.

The wise man, Carnegie argued, does not waste his time fretting about problems that can't be avoided. He accepts reality and moves on. By accepting reality, he doesn't deplete the energy he needs to get past the problem at hand. He develops new skills and finds new paths and succeeds despite the inevitability of the obstacle that besets him.

In discussing this concept in his ETR essay on June 12, 2009, Robert Ringer pointed out that history is strewn with examples of individuals who overcame insurmountable/inevitable problems and went on to achieve great success.

Ray Charles's blindness was an insurmountable obstacle, to be sure. But instead of wasting his energy agonizing over it, he devoted himself to music. He learned to play the piano and the guitar. He learned to sing. And when he was good at all three, he kept learning. Eventually, he became one of the most skillful artists of his time. And he became very rich too.

The same was true for Jose Feliciano and Andrea Bocelli - two other blind men who were not stopped by their handicap and went on to achieve world-class status and fortunes to match.

As I've suggested, the wisdom of Ray Charles, Jose Feliciano, Andrea Bocelli, and other men of their caliber is twofold:
They recognized that life throws some problems at you that you cannot change.

At the same time, they knew that every obstacle comes with a plethora of opportunities - chances learn new skills, circumvent the obstacle, and go on to enjoy a rewarding life.

"God grant me the serenity," the old maxim says, "to accept the things I cannot change; the courage to change the things I can; and the wisdom to know the difference."

I've talked about Viktor Frankl's brilliant book Man's Search for Meaning in ETR several times. In the book, he explains how he overcame what for most of us would be insurmountable. Frankl, a doctor and psychotherapist working in Berlin, was imprisoned in concentration camps, including Dachau and Auschwitz, before being liberated in 1945.

His wife, as well as his mother and father, were killed in the camps. He faced starvation and extreme cold. He was slowly being worked to death, and saw his fellow prisoners tortured and killed.

Despite the suffering and inhumanity all around him, Frankl came to understand that no matter how painful the situation, life has meaning and is worth living.

These Are Times That Try Men's Souls

In the past 10 years, many, many people have suffered serious financial setbacks - unexpected events that destroyed their retirement plans and bankrupted them, and in some cases left them homeless and without an active income.

These are real and serious problems. Not even in my most panglossian frenzy would I make light of them.

But none of them are insurmountable. There is no financial problem that can destroy your life.

And yet financial reversals do destroy lives. It is almost impossible to read the newspaper without encountering a story about some man or woman who, when confronted with sudden and serious financial losses, took his/her life.

In ETR, I told you about a friend of mine who did just that.

He was in great health, had a devoted family and great friends. He had all that, plus a successful printing business and a significant personal fortune. He was a very charismatic guy - always good-natured, upbeat, full of fun, and easy to like. Then one day, his business collapsed. I don't remember the details, but, suddenly, he was bankrupt.

I heard about it soon after it happened. When I called to console him, it was too late. Sobbing, his wife told me that he had killed himself.

I couldn't understand why he did it. He'd had so many other things going for him that, in my eyes, his business and the wealth it produced was just gravy. Apparently, he didn't see it that way.

Read the biography of any of the great entrepreneurs and you will discover that each of them overcame one terrible obstacle after another. Andrew Carnegie, for example, who became one of the richest men in the country, came to the U.S. with his family from Scotland.

They spent all their money getting here, so 13-year-old Andrew had to forgo school and go to work at a cotton factory for $1.20 a week. By studying bookkeeping at night, he was able to get a job as a clerk. By the age of 15, he was working as a telegraph operator, a relatively well-paid position. Then his father died, making him the family's sole breadwinner.

I remember my first significant experience with financial reversals.

It was right before the business I ran with JSN made it's first million. At the time, the business was in the hole by almost twice that. And I personally owed about $200,000 - four times my salary.

I was scared, psychologically burdened by that debt.

Luckily for me, JSN had lived through plenty of tough times, and he knew the value of sticking it out. "When all else fails," he told me, "just close your eyes and walk forward."

Bolstered by his pluck, I kept pushing myself. And one bright spring day, one of our marketing packages started working. A week after that, another one did. And a year later, I was a relatively wealthy young guy.

That experience taught me the value of resilience - but one lesson wasn't enough to make it a permanent, instinctual reflex. I continued to fail, and my failures continued to hurt. But having had success once, I was able to bounce back again and again - sometimes successfully, sometimes not.

Without JSN's example, I am quite sure I would have given up my ambitions for wealth and success, quit the business, and gotten a job working for some humdrum corporation or big newspaper.

How to Survive Defeat

Dale Carnegie believed that most obstacles can be overcome through a combination of determination, optimism, and "being conscious of your connection to some Conscious Universal Power Source."

I don't know if there is some Conscious Universal Power Source out there - I have my doubts - but I'm all in favor of feeling "connected" with it if it gives you the energy you need to endure your difficulties and move on in life.

Conscious or not, there is a vast opportunity for change and growth in the universe. And this opportunity is open to anyone who will allow himself to take positive action, regardless of his religious or spiritual beliefs.

There are 7 things that you can do to change the way your mind and body react to setbacks.

1. Understand which obstacles are truly inevitable or insurmountable. Keep in mind that few are. Blindness is one. The death of a partner or loved one is another. The weather is a third. Know the difference between unexpected changes that you absolutely can't control and those things you can overcome.

2. Don't be emotionally defeated by inevitable change. Reframe the experience. Ask yourself, "Where is the silver lining?" Don't stop asking until you find one. There is always a silver lining. There are usually dozens of them.

3. Consult with other people who have experienced the same problem. Don't complain. Don't seek comfort. Seek practical knowledge. Ask their advice.

4. Read something inspirational to make you feel better.

5. Recognize that the biggest threat to you is not the problem itself but how you react to it.

6. Understand that if you give in to the problem, your body will begin to shut down. It will deny you the energy you need to move on and succeed. Energy is the key. Do everything you can to energize yourself. Rest, but not too long. Meditate, but only to feel better. Walk or run or exercise, but again only hard enough to stimulate energy.

7. Figure out how to have fun.

How to Have Fun

For many years, I believed that the very idea of having fun was a foolish notion. I noticed that I often grew bored with activities that are generally considered to be "fun," and that this was particularly true of passive activities like watching television and going to the movies. I argued that most of the real fun I experienced came from working on projects I cared about.

I reasoned that to make fun itself a goal is both futile and self-deprecating. Surely, there is a higher purpose in life than that. I suggested that by setting goals that are "outside yourself" (that have the aim of leaving the world and its population a bit better than you found it), you could have your moral cake and eat it too. In other words, that you could achieve an ethical goal and have fun doing it.

I have made those arguments many times in past ETR articles, and I'm not going to refute them here. But I have to admit that a few months ago, I did, in fact, realize that I could be having more fun in my life. And I resolved to do something about it.

Here's what happened...

Number Three Son was forlorn about something. K and I were trying to cheer him up.

"Think about all the fun you have each day," I said.

He made a face.

"Come on now," I said. "Be honest. In the 16 hours you are awake every day, how many of them would you consider to be fun?"

"Honestly?" he asked. "About two."

"That seems about right," I said. "Two hours of fun a day. Yes, that's seems pretty good to me."

K was looking at me with pity in her eyes.

"What's wrong with that?" I asked. "How many hours of fun do you get out of a 16-hour day?"

"Sixteen," she said.

And I knew she meant it. Sure, she was exaggerating a bit. She does get upset sometimes (like last night, when she woke up to find me clipping my toenails in bed). But on an hour-by-hour basis, she is light years ahead of Number Three Son and me in the happiness game.

And it's not because she doesn't encounter problems. It's because she has trained herself to feel the pain quickly and then to move on with optimism and determination. She is committed to a life of happiness. And as a result, she has it.

I learned something from K that day. "From now on," I pledged, "I will not allow any obstacle to defeat me. I will accomplish all I want to accomplish, and when the troubles come I will deal with them with enthusiasm and I will get around them."

Fake It Till You Make It

Happiness is both the easiest and hardest goal to accomplish. It doesn't take intelligence or even an intelligent plan. What it does take, I now know, is the willpower to reject your body's natural tendency to shut down when you run into problems. You have to train your mind to accept reality and move on, energetically, to accomplish new goals.

I realized that when I got myself into some sort of difficulty, I always had a choice. I could allow myself to get frustrated. Or I could force myself to take on a positive mental attitude and push forward. I knew from my reading of another book by Dale Carnegie (How to Win Friends and Influence People) that complaints and self-pity only make bad situations worse. I also understood that just pretending to feel positive about a problem could often lighten my mood.

So that became my two-step plan for being successful and happy even when things turn against me:

1. Accept the problem without feeling bitter about it.
2. Move quickly on to do something good.

Whenever something goes awry these days and someone asks me about it, I resist the urge to complain - even though it feels like that will make me feel better.

I know that the only way around the obstacle is to begin go through the process I outlined above. I do that immediately - before I have a chance to talk to anyone else. Then, when they ask me, I can say, "Yes, it happened. It was bad. But I'm feeling optimistic now because I have a plan to overcome it."

To help myself stay positive, I've added a simple five-minute routine to my morning schedule that you might find useful. After I go over my daily task list and determine my priorities, I spend an extra few minutes looking at each task and asking myself, "How can I make this fun?"

That may seem like an odd thing to do - a too-formal approach to having fun. But it really works. I find that I joke more and get upset less.

Let's say I know that I am going to have lunch with a particularly difficult business partner. I try to figure out some way to make the lunch enjoyable... if not flat-out fun. Usually, that involves changing my attitude about it. For example:

• Deciding what I want to get out of the meeting, but remembering not to care so much if I don't.
• Reminding myself that my lifetime job isn't to improve all the difficult people I run into. Telling myself, "If I can get this one guy to cooperate with one reasonable goal of mine, that's enough."
• And to make sure I have fun during the lunch, I promise myself that if he starts to irritate me, I'll visualize some of his more peculiar crotchets and imagine myself laughing out loud at them. (Trust me. A few minutes of visualization really helps.)

You will probably come up with your own ways to have fun when you have to deal with a difficult person (or situation). But by starting with the question "How can I make this fun?" you can usually come up with an answer.